Business advisor · FMCG expert
Veselina
Panayotova
helps you grow
More than an advisor - I bridge the gaps and mobilise your business. I have managed budgets of over 5+ million euros and teams of 200+ people, and I also know what it takes to work alone or in a small, fast team. I partner with entrepreneurs and companies committed to reaching peak performance.
Services
Three ways to work together
Every business is different. Choose the format that matches your stage and ambition.
For entrepreneurs
A 360° business assessment through personalised 1:1 sessions — a 2-month partnership for clarity, leadership and growth.
Learn moreFor corporations
FMCG expertise in Bulgaria and strategic connections — access to decision makers and seamless execution.
Learn moreExpress strategy
A 90-minute consultation on one specific case — direct analysis and a concrete action plan.
Learn moreAbout me
“People do business with people.”
My name is Veselina Panayotova. I believe that behind every successful business stands the right structure and one vital principle. After years in the USA and senior leadership roles in industry giants such as P&G, Ficosota and Carlsberg, my passion today is supporting entrepreneurs on their journey.
I have been through it all — from managing teams of 200+ people to the unique challenges of running my own business. I know how to make a business sustainable, how to get your products into the big retail chains and how to turn chaos into a working system.
Trust
My clients
Testimonials
Words from clients
Veselina is one of those rare professionals who finds the single string that turns a dissonant business into music. She changed Wooden Spoon for the better and will forever be part of our success story.
Veselina has a deep understanding of the Bulgarian FMCG sector and a strong network. With her positive approach and valuable ideas we had a successful Go to Market in Bulgaria.
Veselina represented us in Bulgaria for three years, helping us not only enter the market but also scale our client portfolio.
An incredible specialist and business consultant. Her friendly attitude and understanding contribute to the growth of the company. I recommend her to any manager looking for quality advice.
Let's talk
Ready for the next step?
Write to me and together we will find the right next move for your business.